Key Training
Areas
The DIY training aims to demystify digital marketing, making it accessible and actionable for SMEs to implement in their day-to-day operations.
Introduction to Digital Marketing
Understanding the digital landscape
Significance of digital marketing for SMEs
Social Media Marketing Essentials
Identifying and selecting the right social media platforms
Crafting a compelling social media presence
Decoding Social Media Algorithms
Understanding the algorithms of major platforms
Strategies to enhance organic reach
Sponsored Ads Mastery
Creating effective sponsored ad campaigns
Budgeting and targeting strategies
Content Creation Basics
Tailoring content to your business niche
Visual and written content creation tips
Hands-On Practical Sessions
Participants will engage in practical exercises to implement the concepts learned
Real-time guidance and feedback from experienced digital marketing trainers
Early birds
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DIY: Digital Marketing for SMEs
Are you a Small or Medium Enterprise (SME) looking to revolutionize your approach to marketing and reach new heights of success in 2024?
objective
The DIY: Digital Marketing for SMEs training is designed to empower Small and Medium Enterprises (SMEs) with the knowledge and skills necessary to harness the potential of technology and social media for expanding their market reach. The training will provide practical insights into social media marketing, decoding social media algorithms, utilizing sponsored ads effectively, and mastering basic content creation strategies tailored to individual businesses.
overview
In an era dominated by digital connectivity, it is imperative for SMEs to leverage the power of social media to connect with customers both locally and internationally. The DIY training aims to demystify digital marketing, making it accessible and actionable for SMEs to implement in their day-to-day operations.
key takeaways
Learn how to strategically use social media platforms to connect with your target audience.
Unlock the secrets behind social media algorithms and boost your organic reach.
Master the art of creating impactful sponsored ad campaigns on a budget.
Generate tailored and engaging content that resonates with your audience and showcases your brand.
Details
- Date: 21st February, 2024
- Time: 10 a.m.
- Venue: To be disclosed after registration
- Fee: 15,000 NGN
- Early Bird: N10,000 (closes on the 14th February, 2024)
benefits
Upon completion of the training, participants will:
- Have a clear understanding of digital marketing fundamentals.
- Possess the skills to navigate and utilize various social media platforms effectively.
- Be capable of creating engaging content tailored to their business.
- Know how to optimize sponsored ad campaigns for maximum impact.
- Understand the key factors influencing social media algorithms.
WHo should attend?
- SMEs & Business Owners
- Marketing Professionals
- Anyone keen on leveraging digital channels for business growth